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Jens Hegeler
Jens has been involved in all topics related to our customers since his career ended in December 2018. In doing so, he always pursues the goal of ensuring that our data and services are integrated in the best possible way for our partners.
Clubs:

  • Bristol City
  • Hertha BSC
  • Bayer 04 Leverkusen
  • FC Augsburg
  • FC Nürnberg
Stefan Reinartz
Stefan ended his professional career back in 2016. Since then, he has been working on developing IMPECT and our packing methodology and providing our partners with the most innovative and strongest tools for their work.
Clubs:

  • Eintracht Frankfurt
  • Bayer 04 Leverkusen
  • FC Nürnberg

STORY & MISSION

Do you want to work with meaningful data in football?

Well, that's what our co-founders Stefan Reinartz and Jens Hegeler wanted to do when they were still active players at Bayer 04 Leverkusen in 2014. Unfortunately, there didn't seem to be any!

At an event of the Cologne Sports University, Stefan was in fact told about several studies which have shown: All standard data such as ball possession or duel ratios have no significance in relation to the final result. And Jens, as a player, did not think that his performance was represented by basic quantitative data either.

That's why we founded IMPECT with the goal of developing football data that you can use to make valuable assessments of players and teams.

PROOF OF CONCEPT

Measuring what matters

Here you can see the statistical relationship between data and success in football based on over 50,000 games.

The team with more possession wins only 51% of all games & therefore also loses 49% of games (excluding draws). Therefore basic data like possession or pass success rate do not explain football well. Expected goals have a much better explanatory power, when it comes to looking at the final result of games. However, shots only account for a small fraction of a game. Where do these shots actually come from?

Unique Packing® data is statistically proven to have the highest explanatory power to success in football. Packing data can therefore explain what makes a team or player good.

IMPECT EVENT DATA

We provide you with the most meaningful data set in football

IMPECT KPIs

Packing® Data
The unique IMPECT Packing® data gives you a new perspective on the game that you can't get from any other provider. When developing our metrics, we always aim to stay as close to football as possible & deliver data with the highest explanatory ability.

Expected Goals
No matter if it’s shot-based xG, non-shot-based xG, post-shot xG or Expected Threat, we provide an abundance of advanced metrics to measure the effectiveness of players & teams.

Standard data
No matter if it’s shot-based xG, non-shot-based xG, post-shot xG or Expected Threat, we provide an abundance of advanced metrics to measure the effectiveness of players & teams.

CONTEXT VARIABLES

Variables
The best data is of no use to you if it cannot be understood properly, within the correct context. Thats’s why we provide you with countless context variables, e.g.:

  • Phases of Play
  • Packing® Zones
  • X & Y Co-ordinates
  • Actions

Pressure
In football, clear possession of the ball, without uncertainty, is rare. Therefore, for each action, we capture the most granular pressure value you can get at event level.

HOW CAN YOU

WORK WITH THE DATA?

Raw data & API

Our new IMPECT API provides you even more granularity & context. 

Based on approx. 2500 recorded events per match, you can build your own analyses and models. Our digital glossary incl. integrated Swagger UI provides you a perfect introduction.

Get event data from over 70 competitions worldwide. With our Packing®+ data set, we offer you the most complete and meaningful set of event data in football.

Software

The full power and greatest added value in working with data only unfolds when information is accessible to everyone!

Whether in team analysis or scouting, we provide you with countless features for working effectively with our data.

Our goal is that everyone can work with the data. Therefore, we try to develop the most intuitive software portals for you:

Reporting

Not every organisation has its own data department.

Based on your wishes, we can offer multiple reports that allow you to work more time-efficiently by having answers directly sent to you.

  • Match Reports
  • Opponent Reports
  • Season Reports
  • Player Reports

DO YOU WANT TO

WORK WITH US?

Clubs - Associations - Agents

Scouting & team analysis
Are you looking for intuitive insights from data to help your workflow in football? We can provide our unique data in raw format, via reports or through our intuitive platforms.
IMPECT offers you all of it! 

Sports Betting

Do you want to raise the analysis of betting odds to the next level? Or do you want to provide unique content to your customers?

IMPECT offers you unique data on teams and players which will give you a competitive advantage.

Media & Content

Would you like step up your content with the most meaningful & contextual data? We can show you how data can be used in your material.

IMPECT MEDIA

We work with the best of the best in media

The Athletic

Could “Packing”
become the next
big thing in
MLS statistical
analysis?

read more
The New York Times

A New Soccer

Statistic Tries to

Place a Value on

the Invaluable

read more
iNews

Packing: The most

important football

statistic you’ve

never heard of?

read more

IMPECT LOCKER ROOM

Exclusive hub for interviews and IMPECT updates

DO YOU WANT TO KNOW MORE?

The register below for the IMPECT Locker Room. Here you will receive more information about IMPECT services & always stay up to date. 

IMPECT BLOG

Einblicke in ein starkes Team

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CONTACT

ADDRESS:
SIEGBURGER STRASSE 149-151, 50679 COLOGNE, GERMANY

E-MAIL:
INFO@IMPECT.COM